So what have I been doing about this? How am I going to get my head in the game, work out exactly the position I want to go for and begin my first steps towards that garden of opportunity and creativity?
Once again I rang the bells of Google and my prayers were answered. I have discovered a HEAP of advice on becoming the hallowed adman on various blogs:
AdMISSION
adgrads
adlads
Confessions of a wannabe ad man
I know a lot of people out there think, 'ok, so I'll get a degree and then get a job and my life will be sorted.'
Sorry guys but, WAKE UP!
You need more than just a degree to tell employers that you're an actual person that can do more than just complete assignments on time and work out their marker's weaknesses. It's no use applying for an art scholarship if no one has seen any of your work, why should a job be any different? What employers want is work experience and proof that you have drive, creativity and originality.
I've got a lot of drive, that is one thing I cannot deny. The originality part? Not so sure yet. So what I need to acquire now is the work experience and PROOF of originality and creativity.
Work experience: there are a number of advertising focused 'summer camps' that offer the opportunity to hone your skills and create contacts - once again Google (and IPA) helped me locate these.
In the meantime I need to get a portfolio underway. Some readers might be thinking at this point in time, 'woah, woah, woah! I haven't taken an ad course, I don't have a clue what I'm doing! How can employers expect me to come up with something that I've never even tampered in before?!'
This, my fellow wannabes, is your biggest mistake. You can do anything you want - if you want it enough.
There are plenty of competitions etc out there that contain design briefs - even old, expired ones. You don't have to enter them into competitions (although there's no reason why you couldn't!), treat them as past papers and use them to build up a wedge of ideas that you could show to employers.'But why bother doing all of this now? I'm at uni - let me frickin' enjoy myself!' - of course you can enjoy yourself! Think about how much time you spend slothing around in your PJs, numbing your brain - you have so much more time than you realise. Believe it or not, companies want employees; and young people with fresh ideas are not exempt from being in this category. But without the work experience/ research in 2nd year, how will people know that you are one of those people? And you may end up wasting a lot of your third year in a state of panic.
Obviously, take my words with a pinch of salt - I'm not in the business, I'm a student who has just read a hell of a lot of blogs. There are other ways of going about things, and I'm learning something new every day.
To repeat my favourite expression: